I wouldn't set anything at 12%. Unless you want to be going back to clean it out at some point. I'm always a happy bunny at 11 - 11.5%.
I think that one is HE. If so it won't run on 35sec, it's in the worcester manual for all the he's. Come across that a couple of years ago on a farm. New install, red in the tank and no settings in the book for red so phoned worcester 'Oh no you can't run the new ones on 35sec'.
I have always set them from MI's if I dont have that I call tech for either the boiler or burner if I cant get that say if its too late I set them up off my smoke pump at around 11-12% then go back next day with all the info on them.
Are you saying the MI's are more guidelines even if they say 12% you put them at 11-11.5%.