Flow restriction from magnaclean/tf1

[Ray Stafford]

Fernox now have their TF1 compact version out.

 

[Centralheatking]

Hi bspareltd

A word of caution there. Branding, marketing and distribution all matter. I have lost count of the smart ideas and clever featured products that have crossed my desk and are now lost in obscurity. It ought to be the case that the best product wins, but that isn't the way the market operates.

If you put your product up against Magnaclean and TF1 at similar prices, even with a full on marketing campaign, you will struggle to get it off the ground. They have the advantage of having recovered their design and tooling costs, and so have the luxury of operating on marginal manufacturing cost if they so choose.

Most buyers will go with the brand names, and if they have a price war between themselves (and Sentinel) you are in danger of being crushed between them.

Sorry to sound negative, but the market is pitiless, particularly when two big players are at war.

Your words of wisdom are very true Ray. At API we produce innovative plumbing products which usually get sold to the big boys as patents/prototypes. With the filter market - its gettin crowded and there might be a price war as you say.

However an avenue we are going down early next year (not a filter product) is sellin direct to the end user - home owner or operator/landlord and then they can get the product fitted by their plumber rather than us rely on his opinion & salesmanship. They can buy the product direct from us or from merchants at the same price.


centralheatking

 

[bspareltd]

Our filter is currently going to start retailing at £65 and the official online GAS SAFE distributor has taken this on .
This will be available from them on December the 17th , you can pre order if you like .
www.gassafetyshop.co.uk

 

[Ray Stafford]

Our filter is currently going to start retailing at £65 and the official online GAS SAFE distributor has taken this on .
This will be available from them on December the 17th , you can pre order if you like .
www.gassafetyshop.co.uk

Hi bspareltd.

Congrats on getting that off the ground. A couple of questions:

Is that £65 + VAT or inclusive?
You use the term "retail at..." - filters aren't usually a retail sale - is that really a trade price? Or can trade customers expect discounts?

I bet you are mighty relieved to have them on sale at last! Congrats againarty:

 

[bspareltd]

That is £65 + vat , to answer your second question Ray if trade customers rang into the gassafety shop and gave their Gas safe registration number , I'm sure they would give you a better price if you were to buy more than one filter.
:28:

Hi bspareltd.

Congrats on getting that off the ground. A couple of questions:

Is that £65 + VAT or inclusive?
You use the term "retail at..." - filters aren't usually a retail sale - is that really a trade price? Or can trade customers expect discounts?

I bet you are mighty relieved to have them on sale at last! Congrats againarty:

 

[vern]

Well pal seen the advert in this months gas installer! Lets hope things move from here, keep us up to date, and remember the free samples lol

 

[bspareltd]

What do you think of the advert in the gas installers magazine , page 92 and a editorial in the industry innovation section page 86 .
Managed to do the same with Pham magazine but not with REGISTERED GAS ENGINNERS only a 1/4 page advert.
I will certainly be sending samples out , could you email me on [email protected] and i will be sending samples out in mid december

 

[vern]

What do you think of the advert in the gas installers magazine , page 92 and a editorial in the industry innovation section page 86 .
Managed to do the same with Pham magazine but not with REGISTERED GAS ENGINNERS only a 1/4 page advert.
I will certainly be sending samples out , could you email me on [email protected] and i will be sending samples out in mid december

Clear and concise TBH, spotted it straight away! Shame about the MC PRO2 getting a full page ad! But then again ADEY are a marketing machine now!

 

[Billy Bob Bob]

from now i am officially dropping magnacleans and specifying trappex and the first one i get is going strait on my dads old baxi 80 eco,now my dad much like me,we dont do anything to our own boilers or systems until they,leak,die or explode so his systems a good test never been de-scaled,and is pumping what resembles oil around his system with lumpy bits and i have just unblocked his phex again my performas a bit better i de-scaled it 6 years ago LOL i even serviced it last month,pics will follow from my dads system

 

[vern]

from now i am officially dropping magnacleans and specifying trappex and the first one i get is going strait on my dads old baxi 80 eco,now my dad much like me,we dont do anything to our own boilers or systems until they,leak,die or explode so his systems a good test never been de-scaled,and is pumping what resembles oil around his system with lumpy bits and i have just unblocked his phex again my performas a bit better i de-scaled it 6 years ago LOL i even serviced it last month,pics will follow from my dads system

Nice....we need pics....bought a sentinel eliminator to take to bits, magnets x4 look weedy........waiting for a system like your dads to try it on lol.

Changed the seal on a MC lid today just 1 year old, found when doing on ASV to boiler...