What is the point of having a trade account ,all i need is broadband.
Merchants can't compete with a warehouse. They have so many more overheads. I don't like paying more than I have to either but sometimes it makes sense.
Could do with Ray's take on this!
Blimey, I feel an essay coming!
Its a complicated subject, but at heart it boils down to two things.
1) Service and convenience costs money
2) Service and convenience are worth more in some situations than in others
Just to give a couple of examples:
If you are buying an expensive power tool, you will already have researched what you want to get, so the merchant can't add value there. Any problems are going straight back to the manufacturer, so the merchant can't add value in that regard either. It is a robust product of quite high value, so the carriage charge is going to be small compared to the cost, and the carrier is unlikely to break it. If you aren't in a rush, and if you can buy it £50 cheaper from a reputable online dealer, then why not? I would, because the service benefit from the merchant isn't worth the cost difference.
On the other hand, imagine a complicated bathroom job, with furniture, sanitaryware, glass shower screen etc. You may not be familiar with the furniture brand so might miss something if ordering online. One missing door handle is going to stop you getting paid, and result in an unnecessary return journey. Furniture, sanitaryware and glass are not great products to put on carriers - something will be damaged. The online dealer might be someone you have never heard of, hundreds of miles away. Any problems will need sorting with the supplier, not the manufacturer. In this case I wouldn't even contemplate buying online, almost regardless of what the saving was, because the cock-up potential is so high.
Most jobs fall somewhere between the two. Other factors affect it too. Will you be in to take the delivery? Not much point saving £10 if you have to stay in all day to sign for it. Do you drive past your merchant every day, or do you have to make a special trip to go there?
When we are looking at a new line of product, one of the things that we check is the online price. There has to be enough margin in a product so that we can make a living, and so that our customers don't have the kind of embarrassing experience described in the OP. Every now and then, a rep tries to sell me a lorry load of something at a price higher than my auntie could buy a single item online. Such reps find themselves in the car-park fairly quickly.
Trademen and merchants need to make a margin on materials to cover their respective overheads. If you remove that margin, you have to be prepared to do without the service that the margin is paying for.