Hello!
I'm currently doing some research into the plumbing trade and wanted to understand a bit around how smaller traders (micro-business / self-employed) promote themselves to their customers. My research so far has been limited to a Google search, but I'm curious to know a bit around:
- What methods do plumbers use on a regular basis, and which are the most effective? (e.g. Local heros, Which?, business card on a notice board, word-of-mouth, fellow plumbers who are fully booked).
- What do you find your customer's single main priority is when deciding whether or not to use your services? (e.g. price, trust, availability, parts)
- Roughly how much of your week would you say you spend looking for new customers or new business? (3hrs, 4hrs, 5hrs, etc)
- Feel free to add anything else you feel is relevant to the broader topic. Frustratingly I haven't unearthed much else so far, so my current approach is still very broad.
My research is aiming to look into plumbers and related traders who are either self-employed or work in small teams of up to 5 people, located within the UK.
If any of the responses are used as part of my research, I will remove any names or usernames and refer to people anonymously but will recognise the forum as my source.
Thanks very much for your time!
Andrew
I'm currently doing some research into the plumbing trade and wanted to understand a bit around how smaller traders (micro-business / self-employed) promote themselves to their customers. My research so far has been limited to a Google search, but I'm curious to know a bit around:
- What methods do plumbers use on a regular basis, and which are the most effective? (e.g. Local heros, Which?, business card on a notice board, word-of-mouth, fellow plumbers who are fully booked).
- What do you find your customer's single main priority is when deciding whether or not to use your services? (e.g. price, trust, availability, parts)
- Roughly how much of your week would you say you spend looking for new customers or new business? (3hrs, 4hrs, 5hrs, etc)
- Feel free to add anything else you feel is relevant to the broader topic. Frustratingly I haven't unearthed much else so far, so my current approach is still very broad.
My research is aiming to look into plumbers and related traders who are either self-employed or work in small teams of up to 5 people, located within the UK.
If any of the responses are used as part of my research, I will remove any names or usernames and refer to people anonymously but will recognise the forum as my source.
Thanks very much for your time!
Andrew
